The fastest way to lower cost per lead is to cut corners on targeting and quality — and it backfires. I build Meta funnels that stay disciplined on lead quality while keeping cost per lead honest.
Full-funnel Facebook and Instagram ad management, from targeting to creative to retargeting.
Custom and lookalike audiences built from your best customers, not generic interest stacking.
UGC-style, static and video creative tested against each other to find what your audience responds to.
Proper tracking setup so Meta's algorithm optimizes toward real conversions, not just clicks.
Structured testing of audiences, creative and copy to continuously improve performance.
Multi-stage funnels that bring back visitors who engaged but didn't convert the first time.
Careful ad copy and targeting for sensitive niches to avoid rejections and account flags.
A clear, step-by-step process — no guesswork, no black box.
Understanding who buys, why they buy, and what stops them from converting.
Building a cold-to-warm-to-convert funnel structure matched to your sales cycle.
Producing and testing multiple creative angles — UGC, static, and video.
Careful budget pacing through Meta's learning phase to avoid early inefficiency.
Doubling down on what works, cutting what doesn't, and scaling spend methodically.
Cheap leads that don't close aren't a win. Here's how quality stays protected while cost per lead comes down.
Exclusion audiences and qualifying ad copy keep leads relevant, not just cheap.
Experience navigating Meta's approval process for regulated and sensitive categories.
New creative angles tested weekly to avoid ad fatigue and rising costs over time.
Book a free 20-minute strategy call — I'll review your current setup before we talk pricing.